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How do brands choose the right clothing materials?
RosieRichardson
Choosing fabric seems like one of the most important parts of developing clothing because it affects comfort, appearance, durability, and cost. I’ve been learning about different materials and how they work for different types of garments. While researching apparel production, I came across the apparel partner and started looking more closely at the manufacturing process. How do experienced clothing brands decide which fabrics are best for their designs and target customers?
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